Juan Hernandez Daels is a Belgian-Argentinian MA Fashion Design graduate with high honors from Antwerp's Royal Academy of Fine Arts, continuing his postgraduate education in London's Central St Martins.

After graduating, Juan launched a label under his own name. Ever since he presents his collections during Paris Fashion Week, where his designs, highlighted by sharp tailoring lines, have become renowned for balancing classical aesthetics with a radical modernism.

​In 2015, he opened his first flagship store in Buenos Aires, becoming one of the most prominent emerging designers of his country.

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Since 2017 the brand is based in Paris, following a consulting program at the IFM (Institut Français de la Mode). Also this year, Juan developed a capsule collection with it girl Sofia Sanchez de Betak currently distributed and sold in Bergdorf Goodman, The Webster, Matches and Colette.

The creative universe of Juan Hernandez Daels combines sharpness and elegance with comfort, a vintage future that can pass on to future generations.

Fluid materials are transformed by architectural cuts. Midpoint between conceptual anti-fashion's experimentation from Antwerp and Latin - American intuitive sensuality.

Focusing on tailoring savoir-faire with continuous innovation, his multicultural back-ground constitutes an enormous source of inspiration, as well as his unique way of telling stories with clothes in which he combines his Flemish heritage with his Argentinian upbringing.